Changing how the world sees Portland, one story at a time.
I See PDX spotlight’s the projects, businesses, and organizations moving our city forward — and through the Map of Good, makes their impact visible.
Because belief in a better future starts with seeing the good that’s already here.
Map it
See the Change
Around You
The Map of Good app turns I See PDX posters into digital doorways — each pin revealing a real story of pride, care, or community impact happening across Portland.
Scan the QR on any poster to uncover local businesses, projects, and organizations making a visible, positive impact on our city’s future. Together, they form a living map of hope — proof that Portland’s comeback is already happening.
Show it
Flipping the Narrative
One Street at a Time
I See PDX posters turn storefronts into billboards of good — transforming windows into stories of renewal. Each one links to the Map of Good, connecting you to the people and projects quietly rebuilding our city.
Created by Portland artists and powered by community partners, these posters make civic pride visible on every block — a daily reminder of the good that defines Portland.
Wear it
Show Your
Civic Pride
In a city too often defined by its challenges, I See PDX shirts let Portlanders define themselves. Wearing one is more than style — it’s a statement of solidarity, a signal that we see the good in Portland and in each other.
Each shirt helps unite the city around a shared love of Portland — and fuels what keeps that love visible. Proceeds support local artists, public art, and the Map of Good app, turning everyday pride into a platform for collective progress.
Share it
Put good on the map
Nominate a doer
Every corner of Portland has someone doing good — from small businesses stepping up for their neighbors to community groups finding creative ways to care for their city.
By nominating a doer for the Map of Good, you help make their impact visible — and together, we reshape how the world sees Portland.
This campaign is for all of PDX — every neighborhood, every background, every act of good that moves our city forward.